Hulio: Our shoe venture

Thiz izzz it! We've finally  made it happen!

Hulio is a Philippine local shoe brand made from handcrafted leather. The name "Hulio" was coined from Hulyo, Filipino translation of July. (It was back in July 2016 when my sister and I came up with the idea.) We just stylized the name and changed Y to I. Hence the name, Hulio.

I, myself, is very fond of internet shopping. I buy a lot of stuff online —bag, shoes, makeup, you name it— making me a pro in online shopping lol. Is that even worth bragging?! Startup businesses sell online because it's easier than putting up an actual physical store —just think of all the paperwork and permits you have to accomplish. Since everyone is on the internet, might as well make large use of the WWW.

Our style is inspired by minimalism. Thank heavens for Pinterest for shoe ideas, we got to brainstorm the styles we really wanted. We went for (strappy) flats that can be worn everyday casually without risking comfiness.

Our shoe names were taken from the Greek Goddesses. Joyce thought of that, so don't ask me why. She's the creative one. We didn't just randomly select Greek Goddesses though. We still matched them if they would go along with our styles.





We started the operation some time in March and I admit, it's hard. You have to have the right strategy, energy, and time. It isn't just scrolling through your Instagram feed — you have to engage. As first-time entrepreneurs (whoa) in the shoe business, we are still getting the hang of everything. With our day job taking most of our time, we couldn't be active 24/7. But this isn't just a hobby or current obsession that we can quit from right away, this is business. We invested time and money. So even if heavy traffic drains ourselves every working day, Hulio is still a priority. And I hope you'll support my sister and I as we both get into this little venture of ours.

Since we're tying to sell out our few remaining stocks so we could come up with new styles that you're, hopefully, gonna love, how does a 20% off sound? See you on our IG:, Saturday at 8pm!

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